All companies in the VELUX Group respect and protect your privacy. This VELUX Privacy Notice (‘Privacy Notice’) is meant to help you understand why we collect personal data about you, the types of personal data we collect, how we collect it and for how long we keep it, with whom we share it, as well as your rights. We also explain how we keep your data secure.


We, VELUX America LLC (Hereinafter ‘VELUX’), with its registered office at 104 Ben Casey Drive Fort Mill, SC 29708 USA, under registration number 04-2559488, is the data controller for your personal data.


This section provides information for U.S. residents, as required under U.S. privacy laws. Under the U.S. privacy laws, “personal information” is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular U.S. resident or household. Personal information does not include publicly available information, deidentified information, aggregate consumer information or other exclusions under applicable law.


Why do we process personal data and the lawful bases for collection

The main reason we collect, use, and store your data is to allow us to provide our services to you. “Service”, “our service” and similar descriptions mean conducting business with you/your organisation and assisting you with inquiries, sales processes, and claims.


We also process information about your use of the services for business development purposes, to inform you of our business operations, products, and services through marketing, and to improve our services through any feedback you give us. We may also process your personal data for contractual and recruitment purposes and to comply with legal obligations.


We process personal data based on different legal bases as listed below.


Performance of a contract, including a purchase:

·       When we process personal data in relation to a contract, our legal basis is ‘performance of a contract’, including a purchase.



·       When we send out a newsletter about our products, we do this based on your consent if legally required. When the lawful basis for processing is consent, you have the right to withdraw your consent at any time.


Legal obligation

·       If we share your personal data with law enforcement agencies or other governmental bodies, we share this because we have a legal obligation to do so.


Legitimate interest

·       We have a legitimate business interest in processing your data, for example, when we assist you with enquires.




The types of personal data we process

Below please find the categories of personal information about U.S. residents that we collect, sell, and/or disclose to third parties or service providers for a business purpose:



Types of personal data we collect

(for illustration purposes)


Legal basis



Do we sell and/or disclose for business purposes



General business operations

Name, contact details, identifiers (e.g. real name, postal address, unique identifiers, online identifier, IP address and email address) and other information necessary for conducting business with you or your organisation.

As part of general VELUX business operations, we collect personal data about individuals, customers, suppliers (including third-party service providers) and other stakeholders. We may also use your data for testing systems.


Based on general business operations being a legitimate interest and necessary in ensuring business handling throughout VELUX, within what is reasonably expected by you.

Do we disclose for business purposes? YES


Do we sell? No

Assisting with enquiries


Name, email address, phone numbers, conversations, other contact details, photos, floor plans of your house when you provide this to VELUX.



You may choose to provide us with personal data, such as contact details when you contact us by phone, email, post, our chatbot or by using our digital platforms available.


This personal data enables us to respond to requests for information on such matters as VELUX products, to arrange a measure and quote for installation of VELUX products, or to arrange for a window to be serviced, or to present claims under the VELUX guarantee.


The information may be disclosed to VELUX A/S or other VELUX sales companies within the Group, relevant independent installers or dealers in order for us to assist customers with their enquiry or arrange for services or a quote.


We record calls for training purposes. We may also ask you to provide your feedback through surveys after the interaction.


Based on our assistance with enquiries and contact being a legitimate interest and necessary in ensuring communication with you and throughout the organization, within what is reasonably expected by you.

Do we disclose for business purposes? YES


Do we sell? No

Sales (including web sales) and order fulfilment.





Name, contact details, payment and credit card details, credit information, credit check and customer records (paper and electronic customer records containing personal

information, such as name, address, telephone number, credit card number and debit

card number) etc.

We may collect personal data of customers and prospective customers in order to conduct business with you or your organisation. We use your data to analyse shopping trends through your web shop activity and purchase history to provide you a personalised browsing experience. Furthermore, we use the data for processing and fulfilling web shop orders by facilitating the delivery of product orders and providing relevant customer service, including processing your returns.


We may disclose the information to dealers or independent installers and logistic partners to process a customer’s order, including arranging delivery of VELUX products to the customer or assisting with enquiries such as arranging consultation between you and our product advisors. We also share your information with third parties for credit check purposes.

Necessary for the performance of a contract to which you or the organisation you work for is a party.

Do we disclose for business purposes? YES


Do we sell? No


Name, contact details, commercial information (products

or services purchased, obtained, or considered) etc.

Execution of various campaigns (e.g., reward programs, cashback campaigns, sweepstakes). Acceptance of terms and conditions is collected before entry to the activity.

Necessary for the performance of a contract to which you or the organisation you work for is a party.

Do we disclose for business purposes? YES


Do we sell? Yes

Product claims

Name, contact details, etc.

Facilitate service of VELUX products under the VELUX guarantee or by paid service, i.e., we solve claims by call, email, and visits to building sites. In this connection, we may share your personal data with VELUX partners to assist you with a service.

We may ask you to provide your feedback through surveys after the interaction.

Necessary for the performance of a contract to which you or the organisation you work for is a party.

Do we disclose for business purposes? YES


Do we sell? No

Business development and VELUX apps



Personal data, which is collected at our digital platforms and in VELUX apps including audio/visual data (audio, electronic, thermal, visual information, such as photos and videos).

The personal data you provide to us, and personal data collected at our digital platforms will be used to enhance our consumer insights and drive relevant communication and offers across all touch points you may have with VELUX. Personal data will also be used for product and service development.


Based on our business development being a legitimate interest and necessary ensuring the improved effectiveness of our business operations, within what is reasonably expected by you

Do we disclose for business purposes? YES


Do we sell? No




Contact information, browsing history, sales and subscription service information, such as name, address, email, phone number, purchase history, unique identifiers such as cookie IDs or device IDs, tracked browsing history based on these IDs, etc.


Please be aware that this list is not exhaustive as we may process any personal information collected in connection with your interactions with our parent company, VELUX A/S, our websites, mobile applications, products, and services.

Based on your consent or legitimate interest, when applicable, we process your personal data for the purpose of informing you of VELUX business operations, products, and services.

For the above purposes, we create marketing, tailored to your preferences and profile, e.g.:


- To optimise and tailor the content and delivery of our marketing communications when you want to receive them, and

- To give you tailored marketing based on your preferences and profile, both when engaging with us on our own channels as well as via third party channels (e.g., social media, search sites, marketplaces).

If you do not wish to receive any further information, you can easily and free of charge unsubscribe from our marketing communication anytime. You will find ways to unsubscribe in connection with subscribing to or receiving marketing communication from us. You can also contact us by email or post to unsubscribe, see Section 8.


For some marketing activities we act as joint controller with other VELUX companies and have entered into joint controller agreements dividing the roles and responsibilities between the VELUX companies.


Based on your informed consent when legally required for sending you newsletters, or based on this being a legitimate interest necessary in sending you newsletters, within what is reasonably expected by you.

The personalisation of the marketing will be based on a legitimate interest in profiling being necessary when improving marketing impact, within what is reasonably expected by you.

Do we disclose for business purposes? YES


Do we sell? Yes

Your participation in photos, video, testimonial and campaigns

If you have agreed to it and sent a photo to us or if your photo is taken by a photographer hired by us.

We will use the photo, testimonials etc. as described in the contract signed by you.

Necessary for the performance of a contract with compensation to which you are a party.

For our internal marketing this will be based on our marketing being a legitimate interest and necessary in using the photos etc. in internal marketing purposes, within what is reasonably expected by you.

Do we disclose for business purposes? YES


Do we sell? YES

Website visitors, customer surveys and market research



Personal data from digital platforms or customers as part of surveys including usage data (internet or other electronic network activity information, including, but not

limited to, browsing history, search history, and information regarding a resident’s interaction with an internet website, application, or advertisement).

To improve the products and services we offer, we may collect personal data from digital platform visitors or customers as part of surveys.


We will contact you with a survey and process personal data as part of surveys through either consent or legitimate interests.


Surveys processing personal data for marketing purposes will be used only with your consent.


Based on our surveys and market research being a legitimate interest and necessary when improving products and services, within what is reasonably expected by you.

Do we disclose for business purposes? YES


Do we sell? No

Recruitment and employment contracts

Name, contact details, working history, educational diplomas, relevant record checks, information about professional interests, etc.

When a person applies for a job or enters into an employment contract with us, we may collect certain information such as name, contact details, information about working history, educational diplomas, relevant record checks and information about professional interests.

This may be collected from the person directly, from a recruitment consultant including references and publicly available sources.

This information is used to inform or assist us in the decision as to make the person an offer of employment or engage the person under a contract.

For further information please read our VELUX Recruitment Notice in WorkDay.

Based on our recruiting being a legitimate interest and necessary in improving a successful match between our company and you as a candidate, within what is reasonably expected by you.

Do we disclose for business purposes? YES


Do we sell? No

Compliance including anti-corruption, Whistleblower hotline and sanctions check

All types of personal information.

We may collect personal data to comply with the law, a court or authority’s decision and/or to disclose information to relevant public authorities as required or permitted by law.



Necessary for the compliance with a legal obligation to which we are subject.

Do we disclose for business purposes? YES


Do we sell? No


How do we collect your personal data  

Directly from you

In most cases, personal data is collected directly from you or generated as part of the use of our services, products, and channels. We collect personal data you provide to us, when you request products, services, or information from us, register with us, participate in public forums, use a chatbot or other activities on our digital platforms and apps, respond to customer surveys, or otherwise interact with us. We collect information through various technologies, e.g., cookies. For cookies, we refer to our website.


From our business partners

In some cases, we can collect your personal data from our business partners, when they need our assistance to provide you with the best possible service.

From your public website

In some cases, we collect your personal data on your company websites, when we want to offer you our services.


Links to other websites

This website contains links to other websites (such as Facebook, Google+, YouTube, and Pinterest) to which this this Privacy Notice does not apply. Please note that we do not endorse other websites and their content. We encourage you to read the privacy policies of each website you visit.


How long do we keep your personal data

We will only keep your personal data for as long as it is necessary for the purposes described in this Privacy Notice. This means that the retention periods will vary according to the type of the information and the reason that we have the information.


Examples of retention time:

·       Call recordings will be stored for a period of 90 days.

·       Contact details with contractual terms etc. will be stored while your account is active or for as long as needed to provide services to you.

·       We will store the photo and testimonials for as long is necessary and as described in a contract.

·       Personal data are kept until the end of a recruitment process or from withdrawal of the consent (if consent is given for future recruitments).

·       For compliance with, e.g., anti-corruption regulations, we will keep the data accordingly to laws which we are obliged to comply with.

We will also retain your personal data where this is advisable to safeguard or improve our legal position (for instance in relation to statutes of limitations, security, litigation, or regulatory investigations).


Who do we share your personal data with


Our company is a part of the VELUX Group, which operates globally. We share your personal information within the VELUX Group, but only if it is necessary to fulfil the purpose for which we are processing your personal data. All entities in the VELUX Group have entered into an Intercompany Data Processing Agreement and/or joined agreement where everyone follows the same procedures when processing personal data, ensuring that the same level of security is maintained throughout the Group; dividing the roles and responsibilities between the VELUX companies. If two or more companies act as joint controllers, each of the joint controllers is obliged to independently:

·       Be the first contact for you.

·       Fulfil the information obligations referred to in this Privacy Notice.

·       Exercise your rights provided in this Privacy Notice.

·       Deal with privacy breach Notices and privacy complaints.


We may also share your personal data with selected third parties, including but not limited to:

·       Business partners, suppliers, and sub-contractors that we cooperate with to deliver you the best services during the support and sales process, including, for example, logistic providers and outsourced customer services.

·       Technology providers, for example, analytics, tracking technologies, targeting and re-targeting technologies, and search engine providers that assist us in the improvement and optimisation of our platforms, as well as companies who provide us with website support and hosting.

·       Advertisers and advertising networks that use data to select and serve relevant adverts to you and others if you have given your consent.

·       Social networking sites such as Facebook, Instagram, and Google, if required, when processing for marketing purposes and based on your consent.

·       With other parties to ensure the safety and security of our customers, to protect our rights and property, to comply with legal processes, or in other cases if we believe in good faith that disclosure is required by law.

·       VELUX Group companies or third parties who operate digital platforms and tools on behalf of our company to provide services connected with our activities (e.g., points collection programs, cashback campaigns, sweepstakes, and training).

When we cooperate with external service providers, we enter into a data processing agreement, if relevant. These service providers are prohibited from using your personal data for purposes other than those requested by us or required by law.


Transfer to countries outside of the U.S.

As a global organisation with offices and operations throughout the world, we will transfer personal data collected by us on an aggregated or individual level to various divisions, subsidiaries, joint ventures and affiliated companies of the VELUX Group around the world located inside or outside the U.S. for the purposes stated above and in accordance with applicable laws, as well as to sub-contractors to VELUX (data processors) for storage and service purposes. Your personal data will not be disclosed to anyone outside the VELUX Group unless permitted or required under applicable legislation and where necessary subject to appropriate written assurances from third parties who have access to your personal data, in which they must guarantee that they will protect the data with security measures designed to provide an adequate level of protection.

Data security

The security, integrity, and confidentiality of your personal data is important to us. We have implemented technical, administrative, and physical security measures that are designed to protect your personal data from unauthorised access, disclosure, use, and modification. From time to time, we review our security procedures to consider appropriate recent technologies and methods. Please be aware that despite our best efforts, no security measures are perfect or impenetrable.

Your privacy rights

Certain U.S. data privacy laws grant you as a U.S. citizen below rights. Please not that it will depend on state and federal data privacy laws and the specific context.


Your rights


Right to Opt-Out

As a U.S. resident you have the right to opt-out of our sale of your personal information. Online opt-out rights can be exercised by visiting our Cookie Policy for global privacy control options or by going directly to our Cookie Settings page and deleting or preventing cookies from being used.

Right to Opt-In

We do not sell personal information about residents who we know are younger than 16 years old without verifiable parental consent.

Right of deletion

As a U.S. resident you have the right to request deletion of your personal information that we have collected about you, subject to certain exemptions, and to have such personal information deleted.

Right to know: Right to a copy

As a U.S. resident you have the right to request a copy of the specific pieces of personal information that we have collected about you in the prior 12 months and to have this delivered, free of charge, either (a) by mail or (b) electronically in a portable and, to the extent technically feasible, readily useable format that allows the individual to transmit this information to another entity without hindrance.

Right to know: Information

As a U.S. resident you have the right to request that we provide certain information about how we have handled your personal information in the prior 12 months, including the:

· categories of personal information collected;

· categories of sources of personal information;

· business and/or commercial purposes for collecting and selling their personal information;

· categories of third parties/with whom we have disclosed or shared your personal information;

· categories of personal information that we have disclosed or shared with a third party for a business purpose;

· categories of personal information collected; and

· categories of third parties to whom your personal information has been sold and the specific categories of personal information sold to each category of third party.

Right to non-discrimination


We will not discriminate against residents who exercise their rights under U.S. privacy laws. Discrimination may exist where a business denies or provides a different level or quality of goods or services, or charges (or suggests that it will charge) different prices or rates or impose penalties on residents who exercise their privacy rights, unless doing so is reasonably related to the value provided to the business by the residents’ data.


If you have any questions regarding the specific personal data we process or retain about you, or if you want to exercise your rights, please contact


We will respond to your request to exercise any of your rights within ten business days.



If you consider that we have failed to resolve the complaint satisfactorily, you may file a complaint to The Federal Trade Commission or your relevant state attorneys.




Changes to this VELUX Privacy Notice

From time to time, we may change this Privacy Notice to accommodate the latest technologies, industry practices, regulatory requirements, or for other purposes. At all times, we will post the most recent version on our digital platforms. We advise you to read the Privacy Notice regularly.

This Privacy Notice was last updated: 13-05-2024