Running an efficient marketing effort on the internet requires solid experience with advanced tools. If you know your way around Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media marketing and promotion via social networking sites such as Facebook, YouTube, Instagram and Twitter, you should be on top of the online marketing game.
However, when the effort involves a global label like the VELUX trademark, managing your marketing activities becomes a lot more complicated.
The essential rules
To summarize the essentials, you may only use the VELUX trademark, when your marketing is directly related to original VELUX products or products compatible with VELUX skylights. The VELUX trademark must not be used to generate traffic to pages, which promote competitors non-compatible products.
This section describes the rules in detail that you must abide as a VELUX dealer. If you are selling compatible and non-compatible products, please use the integrated links to learn more about limitations and restrictions.