The desires and expectations of today's active adult are much different than those of previous generations. This is in large part because the baby boomer generation is more educated, more affluent, more socially oriented, and more physically active than any previous generation in US history.

These characteristics have a significant impact on the buying and location decisions of today's active adult. This section will give some insight into the make-up of the active adult along with some ways to provide them with their ideal home