Dealers that promote and sell VELUX products as well as competitor products must not buy the VELUX trademark as keyword to drive traffic to landing pages that display other than original VELUX products.

Dealers that promote and sell competitor products only are not allowed to buy the VELUX trademark as keyword at all.

Dealers that promote and sell both VELUX products and competitor products must not use the VELUX trademark in the display url of the adtexts to drive traffic to landing pages that display other than original VELUX products.

Dealers that promote and sell competitor products only are not allowed to use the VELUX trademark in the display url at all.

VELUX and Google do not tolerate text manipulation, e.g. “VELUXblinds” to enable use of the VELUX trademark in adtexts. The VELUX Group registers all violations and reports to Google.

The VELUX Group does not allow dealers of competitor products to use the VELUX trademark in the Google Shopping text, e.g. “VELUX skylights”. Instead, the dealers are recommended to use a generic term like “skylights”, when they want to send traffic to landing pages that only display competitor products.

Dealers must not use original VELUX images to promote competitor products in Google Shopping.

Dealers that promote and sell competitor products must not use VELUX trademark e.g. “VELUX skylight”, “VELUX roof windows”, or “VELUX blinds” in page titles, headlines/headings, in meta descriptions, as well as ALT tags in images to promote pages that sell products other than VELUX products.

Also, dealers must not use the VELUX trademark for link building into pages that sell or promote competitor products.