VELUX vision To lead the development of better living environments with daylight and fresh air through the roof and to be rated as the best in the eyes of our customers.

By "lead", we mean that we want to be the market leader both on quality and on the scope of our product assortment. For us, to "lead the development" means focusing on continuous improvement of our products, services and processes through innovation.

"Daylight and fresh air" are the core of our brand, and thus the benchmark from which all our products and services must flow and by which they are measured.

We want our customers always to prefer us to others.

We aim to increase our customers' satisfaction to the n'th degree by being better than any competitor or supplier of daylight and fresh air.

"Our customers" are home-owners and all professional business partners, all the way from planners and builders to architects, distributors and building authorities.